Our story began in November 1971 with a young immigrant couple, fueled by a vision and the pursuit of the American Dream. Struggling to make ends meet, they were determined to build a better life for themselves and their family. Fast forward 50 years, and we are now a third-generation, family-owned apparel factory that has been instrumental in redefining California as a beacon for luxury apparel manufacturing.

As creators, innovators, and artisans, we've quietly been the driving force behind your favorite luxury brands for nearly five decades. Our factories are located in LA’s vibrant districts. We knit our own textiles using the highest-grade fiber, dye them with natural ink, and construct every detail with unmatched quality in our facility.

Our journey has not been without challenges. From navigating economic downturns to embracing new technologies, we've persevered through passion and resilience. Our commitment to ethical and sustainable practices has only deepened.

In today's environment, where quality is often overshadowed by cheap and fast fashion, we are dedicated to maintaining superior quality, made-in-America tradition, and competitive advantages so our customers can truly win.

With the evolution of the new world, NUWRD is born, and our mission has evolved. Stepping into the limelight, we launched NUWRD—a direct channel to luxury essentials, cutting out the middleman. We bring you the quintessence of Californian craftsmanship: ethically produced, sustainably milled, and locally manufactured by a three-generation family and seamstresses.

NUWRD transcends being merely a brand; it represents a family, local artisans, and a new paradigm. Our principle is clear: “Luxury Without The Markup.” Welcome to our family. Join us as we continue to create, innovate, and inspire