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LA SUPERBE
Discover our heritage and explore our third-generation factory.
Discover our heritage and explore our third-generation factory.
Redefining luxury, setting the standard with artisanal craftsmanship and ethical production, delivering unmatched quality without the markup.
At NUWRD, we believe in giving back to the community that has supported us for decades. We actively invest in local initiatives, support sustainable practices, and empower artisans through fair labor practices. Our commitment to philanthropy is woven into every aspect of our business, ensuring we contribute positively to society and the environment.
At NUWRD, our mission is to uphold the legacy of our family-owned, three-generation apparel factory by delivering the pinnacle of Californian craftsmanship directly to consumers. Rooted in the pursuit of the American Dream and driven by passion and resilience, we are dedicated to producing ethically and sustainably sourced luxury essentials. We prioritize quality over fast fashion, ensuring unmatched excellence in every stitch. By cutting out the middleman, we provide our customers with superior, made-in-America products that embody our principle: “Luxury Without The Markup.” Join us as we continue to create, innovate, and inspire.