NÜWRD

LUXURY WITHOUT THE MARKUP

FACTORY DIRECT

Since 1971, our family has redefined California's luxury apparel scene. With over five decades of expertise crafting for America's elite brands, we now offer luxury essentials directly to you — without the markup.

CLASSICS REIMAGINED

Luxury essentials made in California.

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CLASSICS REIMAGINED

Luxury essentials made in California.

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RUGGED WEAR

Handmade and garment dyed with a lived-in feel.

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RUGGED WEAR

Handmade and garment dyed with a lived-in feel.

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FRENCH TERRY FLEECE

Factory direct. Luxury without the price.

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FRENCH TERRY FLEECE

Factory direct. Luxury without the price.

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LA SUPERBE

Discover our heritage and explore our third-generation factory.

LA SUPERBE

Discover our heritage and explore our third-generation factory.
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OUR FACTORY
Taking ownership of quality with over five decades of expertise.
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Philanthropy

At NUWRD, we believe in giving back to the community that has supported us for decades. We actively invest in local initiatives, support sustainable practices, and empower artisans through fair labor practices. Our commitment to philanthropy is woven into every aspect of our business, ensuring we contribute positively to society and the environment.

Our Mission

At NUWRD, our mission is to uphold the legacy of our family-owned, three-generation apparel factory by delivering the pinnacle of Californian craftsmanship directly to consumers. Rooted in the pursuit of the American Dream and driven by passion and resilience, we are dedicated to producing ethically and sustainably sourced luxury essentials. We prioritize quality over fast fashion, ensuring unmatched excellence in every stitch. By cutting out the middleman, we provide our customers with superior, made-in-America products that embody our principle: “Luxury Without The Markup.” Join us as we continue to create, innovate, and inspire.